Wired Cola

Courtesy the relentless Carl Fogel, I have discovered this lovely catalog for the American Tire Company of Toronto [3 MB pdf].

I like the typography, the copy, and I want to buy the entire contents.

It's the 1899 Catalog.

The name tells the tale of their prime product, but they sell a lot of sundries. Lovely little toe clips. Pretty-looking handlebars. A still-useful top-tube bumper for stopping your handlebars from scratching the frame.